Website Privacy and SMS Policy
South Central Medical & Resource Center
About This Policy
SCMRC respects the privacy of patients, website visitors, and community members. This policy explains how we collect, use, disclose, and safeguard information obtained through our public website, online forms, and text messaging program.
This website policy is different from our HIPAA Notice of Privacy Practices. The Notice of Privacy Practices explains how SCMRC may use and disclose protected health information and how patients can exercise HIPAA rights. The full notice is available at https://okscmrc.org/notice-of-privacy-practices.
Information We Collect
Information You Provide
Depending on how you interact with us, you may provide:
- Name, address, telephone number, email address, date of birth, and other contact or identifying information
- Appointment, service, referral, or inquiry information
- Insurance, billing, or payment-related information when an approved service collects it
- Information included in messages, forms, surveys, or other communications
- Mobile telephone number, text-message consent status, and communication preferences
Information Collected Automatically
Our website and service providers may automatically collect device and usage information, such as IP address, browser type, device type, pages viewed, referring page, approximate location derived from an IP address, date and time of access, and cookie or similar identifiers.
Protected Health Information
Information SCMRC creates or receives in providing health care may be protected by HIPAA and other health privacy laws. Our use and disclosure of that information are governed by our Notice of Privacy Practices, not solely by this website policy. Do not use a general website form or ordinary email to send urgent or highly sensitive medical information unless SCMRC specifically identifies the method as secure and appropriate. Call 911 for an emergency.
How We Use Information
- Respond to questions, requests, referrals, and appointment inquiries
- Provide, coordinate, improve, and support health care and community services
- Send service-related communications, appointment reminders, and messages requested or authorized by you
- Operate, maintain, secure, and improve our website and communication systems
- Process permitted billing, payment, and insurance activities
- Understand website use and evaluate outreach and services
- Prevent fraud, misuse, security incidents, and other harmful activity
- Comply with legal, regulatory, grant, audit, reporting, and contractual obligations
How We Disclose Information
We do not sell personal information or mobile opt-in data. We may disclose information:
- To service providers and business associates that support website hosting, communications, scheduling, billing, analytics, security, and other operations, subject to appropriate contractual and legal protections
- To health care providers, health plans, and others as permitted by our Notice of Privacy Practices and applicable law
- When you direct us or authorize the disclosure
- To comply with law, court process, oversight, public health, safety, or government requirements
- To protect the rights, safety, security, and integrity of patients, SCMRC, our systems, or others
- In connection with a lawful organizational transaction, subject to applicable privacy obligations
Mobile information and SMS consent: We do not sell, rent, or share mobile telephone numbers or SMS opt-in consent with third parties or affiliates for marketing or promotional purposes. We may provide information to vendors and telecommunications providers solely as needed to deliver and support the messaging service, subject to applicable confidentiality and security requirements, or when required by law.
SMS Terms and Consent
If you consent to receive text messages from SCMRC, you may receive health care and service-related messages such as appointment reminders, scheduling messages, care coordination or follow-up, prescription or referral updates, health education, community outreach, and administrative notices.
- Consent to receive text messages is not a condition of receiving health care or purchasing a service.
- Message frequency varies based on your relationship with SCMRC and the services you receive.
- Message and data rates may apply according to your mobile plan.
- Reply STOP to a message to opt out. After you opt out, we may send one confirmation message and may still contact you through other permitted methods.
- Reply HELP for assistance or call (405) 756-1414.
- Carriers are not responsible for delayed or undelivered messages.
- Text messages may not be encrypted and may be seen by anyone with access to your device or mobile account. Tell us if your number changes or you no longer control it.
- In an emergency, call 911. Do not rely on text messaging for urgent medical needs.
Cookies Analytics and Similar Technologies
SCMRC and its service providers may use cookies, pixels, logs, and similar technologies to operate the website, remember preferences, measure performance, detect security issues, and understand how visitors use the site. You can adjust browser settings to limit cookies, but some features may not work properly. SCMRC will evaluate analytics and advertising technologies before use to avoid impermissible disclosure of protected health information.
Third Party Services and Links
Our website may link to third-party websites, maps, social media, payment services, patient portals, or other services. Their privacy and security practices are governed by their own terms. A link does not mean SCMRC controls or endorses those practices.
Data Security and Retention
We use reasonable administrative, physical, and technical safeguards appropriate to the nature of the information. No website, email, text message, or storage system can be guaranteed completely secure. We retain information for as long as reasonably necessary for the purposes described, to meet legal and operational requirements, and consistent with applicable retention schedules.
Your Choices
- You may opt out of SMS messages by replying STOP.
- You may adjust browser settings to manage cookies.
- You may contact us to update communication preferences or correct contact information.
- Patients may exercise rights concerning protected health information as described in our Notice of Privacy Practices.
Children and Family Accounts
SCMRC provides health care to children, but the public website is intended for use by adults and by parents or legal representatives acting for minors. A parent or legally authorized person should contact SCMRC if they believe a child submitted information through the public website without appropriate permission. Access to a minor’s medical information is governed by applicable law and the Notice of Privacy Practices.
Changes to This Policy
We may update this policy to reflect changes in law, technology, or our practices. The current version will be posted on our website with its effective date. Material changes will apply prospectively unless law permits otherwise.
Contact Us
Privacy Officer
South Central Medical & Resource Center
216 South Main Street, Lindsay, Oklahoma 73052